Director Marketing Solutions

Job Description

JOB INFORMATION

Title:

Director Marketing Solutions

Officer Title:

Vice President

Grade:

32

FLSA Classification:

Exempt

Date Last Edited:

9/10/2026

Reports To:

Head of Marketing

Department:

Marketing

URL Link

https://hvfcu.jdxpert.com/ShowJob.aspx?EntityID=2&jobcode=1304

PRIMARY FUNCTION

The Director of Marketing Solutions brings the HVCU brand to life by transforming strategy into compelling stories, campaigns, and experiences that deepen member relationships and strengthen brand equity. Leading the creative, content, program management, and digital optimization functions, this role serves as the bridge between vision and execution, ensuring every touchpoint is purposeful, on-brand, and built to perform.

As a consultative partner across the cooperative, this role guides stakeholders to move beyond tactical requests toward thoughtfully crafted solutions that advance business priorities and elevate the member experience. By championing creative excellence, storytelling, and continuous learning, this leader elevates both the work and the people behind it, fostering a culture where strategic thinking, craftsmanship, and accountability thrive. In a rapidly growing environment, the Director of Marketing Solutions ensures HVCU's story is told with clarity, consistency, and impact across every market and channel.

•

Translate marketing strategy into integrated, high-quality solutions that perform across channels.

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Ensure consistent brand expression, disciplined delivery, stronger campaign performance, and greater member engagement across existing and expansion markets.

•

Lead and develop a dynamic team spanning program management, digital content optimization, and Creative Services.

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Own end-to-end campaign execution, from approved brief through channel delivery, optimization, measurement, and retrospective.

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Elevate Creative Services by strengthening its operating model, consultative value, creative standards, and contribution to business outcomes.

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Champion brand governance and continuity across digital, print, in-branch, social, video, out-of-home, and paid media touchpoints.

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Partner closely with Marketing Strategy to bring strategies to life and with Marketing Operations to manage intake, workflow, dependencies, capacity, timelines, and team utilization.

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Establish clear priorities, roles, decision points, and accountability so work moves efficiently and team capacity is used effectively.

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Set success measures with Strategy and Operations; use testing, reporting, and performance insights to optimize creative, content, channels, and campaigns.

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Present campaign concepts, creative rationale, storytelling choices, tradeoffs, and performance recommendations to executive and cross-functional leaders.

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Ensure marketing outputs meet compliance, fair lending, accessibility, and regulatory requirements while supporting a rapid-growth environment.

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Adhere to all Credit Union policies, procedures, and regulatory agency requirements. Participate in all required and recommended training and development including, but not limited to, Bank Secrecy Act training (BSA) and demonstrate attained knowledge. Participate on Credit Union teams, projects and strategic initiatives when the opportunity arises. Perform additional duties and special projects as assigned.

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Embrace and apply HVCU’s guiding principles to all activities and responsibilities. This includes the Credit Union’s Mission, Vision, Core Values, Employee and Member Value Propositions, Sales and Service Model, and commitment to Lean Six Sigma practices. Support the Credit Union’s initiatives by demonstrating teamwork and professionalism.

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Responsible for regular and predictable attendance including punctuality.

Bachelor’s Degree

Marketing, communications, business administration, or related field

X

Minimum 10 Years

Progressive marketing experience, including leadership of creative, content, campaign, digital, or marketing operations functions

X

Minimum 5 Years

People leadership and integrated campaign delivery experience in a complex, fast-paced, or rapidly growing organization

X

Demonstrated experience leading campaigns from brief through market launch and performance optimization; portfolio or examples of campaign work required

X

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Deep understanding of integrated campaign development and execution across traditional and digital channels.

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Strong creative judgment and ability to elevate the contribution, workflow, and consultative value of Creative Services.

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Proven ability to lead campaign managers, digital content optimization, creative, and content professionals toward shared outcomes.

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Expertise in brand governance and building continuity across markets, channels, campaigns, and member touchpoints.

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Strong operational discipline, with the ability to manage priorities, timelines, dependencies, capacity, and accountability across concurrent work.

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Ability to translate approved strategies and briefs into compelling channel plans, creative solutions, and measurable campaign experiences.

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Track record of using testing, analytics, and performance insights to improve creative, content, channel delivery, and campaign results.

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Advanced executive presentation and storytelling skills, including the ability to explain creative rationale, decisioning, tradeoffs, and recommendations.

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Ability to collaborate across Strategy, Operations, Product, Compliance, Finance, Retail, Lending, agencies, and other internal and external partners.

PHYSICAL DEMANDS

Frequency

Physical Demand

Weight (lbs.)

Frequently

Sit for prolonged periods of time

Frequently

Required to communicate verbally

Frequently

Normal range of vision and hearing abilities required

Occasionally

Lift and/or move objects

30

Occasionally

Travel outside of work location to attend meetings and training programs

Occasionally

Travel outside of work location to cover in other locations and to attend meetings and training programs

Frequently

Required to skillfully operate a computer, telephone and other standard office equipment

WORK ENVIRONMENT

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Typically the noise level in the work environment is low to moderate.

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May experience occasional job stress in dealing with difficult situations and/or high volume.

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High energy, high impact atmosphere.

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There are no significant hazardous conditions.

View Competencies

Leadership

Leads people towards meeting the organization’s vision, mission, and goals. Provides an inclusive workplace that fosters diversity, development, teamwork and continuous improvement.

Level 3

1. Builds and manages workforce based on organizational goals and budgetary considerations. Drives ongoing workforce planning and succession to support future vision. 

2. Develops networks and builds alliances; collaborates across boundaries to build strategic relationships and achieve common goals.

3. Looks towards the broadest possible view of an issue or challenge. Discusses multiple aspects and impacts of issues and projects them into the future.

4. Nurtures growth and development; promotes organizational learning within and across business units by providing challenging and stretching tasks and sharing key experiences.

5. Projects competence and composure. Communicates with credibility. Demonstrates situational- and self-awareness.

Service Excellence

Consistently incorporates Hudson Valley's member and employee value proposition, reinforcing organizational culture and brand differentiators.

Level 3

1. Creates a sense of accountability and personal ownership for employees and self.

2. Designs strategies to inspire peers and business unit to raise the bar of customer service delivery.

3. Establishes best practices for internal and external service excellence.

4. Monitors industry for trends in enhancing member service with special attention to financial services.

5. Systematically identifies potential problems when designing systems/processes using techniques including brainstorming and cost/benefit analyses to reduce the chances of unnecessary problems.

Results Driven

Drives critical activities to completion. Meets organizational goals and customer expectations.

Level 3

1. Conducts ongoing organizational unit performance and risk analysis, recognizing strategic opportunities for success as well as potential risks. Adjusts strategies to address opportunities as well as potential risks to ensure attainment of business unit targets.

2. Evaluates organizational benefits and impacts of regulations. Creates standards and business processes to ensure regulatory compliance.

3. Leads organizational units to drive critical activities to completion. Demonstrates how units contribute to organizational results.

4. Sets operational productivity measures in terms consistent with business strategy. Defines responsibilities and processes for monitoring, communicating progress, and measuring results.

Resiliency

Adapts positively to changing environments in order to achieve business results.

Level 3

1. Encourages new ideas and innovations; designs and implements new or cutting edge programs/processes.

2. Establishes programs that result in continuous improvement through innovation and lean thinking.

3. Guides others to understand and accept change more readily. Directs team through ambiguity to ensure ongoing success.

4. Leads a continuous cycle of innovation that incorporates feedback and lean thinking to improve future initiatives.

5. Remains in touch with the evolving needs and demands of the market and looks for trends and new ideas that might affect the organization.

Strategic Visioning

Takes a long-term view and builds a shared vision within the organization; acts as a catalyst for organizational change. Influences others to translate vision into action.

Level 3

1. Facilitates cross-boundary communication to surface and resolve issues proactively.  2. Leads the organization to develop and translate strategy into operational goals and priorities.  3. Modifies the organizational structure to address strategic leadership and talent needs.  4. Sees beyond short term commitments to a long-term competitive, sustainable position.  5. Stays in touch with the evolving needs and demands of the market and looks for trends and new ideas that might affect the organization.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee in this position.  Additional functions and requirements may be assigned by supervisors as deemed appropriate, with or without notice.

Nothing contained in this material creates a contract of employment between an employee and Hudson Valley Federal Credit Union or otherwise alters the at-will nature of the employment relationship.

Are you able to perform the essential functions listed in this job description with or without reasonable accommodation?  YES_______  NO_______

By signing below you certify that you have received this job description and understand the requirements, essential functions and duties of the position.  If you are currently employed in this position, your signature acknowledge that this job description accurately describes the position, including its essential functions.

Name:  _____________________________________________

Signature: _____________________________________________

Date:  _____________________________________________ 

Please also note that Hudson Valley Federal Credit Union respects the religious beliefs and practices of employees and will, on request, reasonably accommodate its employees when a reasonable accommodation is available that does not create an undue hardship on the Credit Union’s business.  Therefore, unavailability for work due to religious observances or practices may not be a bar to employment.