Director Consumer & Business Deposit Product

Job Description

JOB INFORMATION

Title:

Director Consumer & Business Deposit Product

Officer Title:

VP

Grade:

33

FLSA Classification:

Exempt

Date Last Edited:

7/10/2025

Reports To:

Director Banking Products

Department:

Product & Digital Channels

URL Link

https://hvfcu.jdxpert.com/ShowJob.aspx?EntityID=2&jobcode=1138

PRIMARY FUNCTION

The Director of Consumer & Business Deposits will work cross functionally guided by a core principle of putting the member front and center.  The Director is responsible for driving profitable growth of acquisition, relationship deepening, and retention through the development, design and promotion of HVCU's Consumer and Business deposit product set.  The Director will devise, maintain, monitor and disseminate reporting and insights related to competitive activity, pricing, profitability, customer growth and product mix.  The Director is also responsible for evaluating and improving our products by recommending enhancements, tracking and communicating profitability and collaborating with key HVCU partners, including the line of business leadership, marketing, technology and information systems, member experience, enterprise project management, finance, legal/compliance and training.  Additionally, the Director will lead new product development and enhancement activities for checking, savings, and time-deposits for both Consumer and Business products.

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Work closely with stakeholders and partners to convey the product vision, continuously verify that the product fulfills that vision (as measured by member value, growth and business outcomes) and ensure that HVCU is developing and marketing the right products.

•

Facilitate alignment among internal stakeholders, providing customer and market research and analytics to lead them to align product strategy and a multi-year plan.

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Lead the Deposit Pricing Committee through bi-monthly meetings; developing and distributing Committee meeting agenda and materials; and by continually monitoring product pricing, recommend and get approval on pricing changes, understand any member impacts and the associated P&L and Balance Sheet impacts.

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Create go-to-market plans, from early concepts through minimum viable products (MVP) to future end state.

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Research member segments served by HVCU’s products.

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Develop a deep understanding of member goals, the value the members derive from the product, and the channels to support the member experience.

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Analyze competing offerings or capabilities, including alternatives that current and prospective HVCU members might use, to understand how to offer the differentiated products or services that members prefer.

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Go to market (GTM) strategy:  Ensure HVCU teams are prepared to deliver new products and enhancements.

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Partner with technology and information systems to implement requisite system changes and test and validate changes.

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Work closely with marketing and communications partners to develop a launch strategy and communications plan.

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Leverage training and sales development teams to develop effective Change management and communications to ready member-facing teams.

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Collaborate with marketing to develop and implement marketing initiatives to drive awareness, adoption and engagement of product and solutions.

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Responsible for projecting product volume in support of routine business and finance planning.

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Serve as a leader for HVCUs deposit product strategy process, including deposit pricing and fees.

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Knowledge of fundamental regulations governing U.S. Consumer and Business deposit accounts.

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Maintain HVCU’s standard of internal controls, such as internal and external audit points working efficiently and effectively to satisfy any issues raised by regulators as needed.

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Ensure compliance with HVCUs policies and procedures and State and Federal regulations.

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Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools to gain efficiency.

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Lead / work effectively within teams.

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Complete other duties and special projects as requested by management.

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Adhere to all Credit Union policies, procedures, and regulatory agency requirements. Participate in all required and recommended training and development including, but not limited to, Bank Secrecy Act training (BSA) and demonstrate attained knowledge. Participate on Credit Union teams, projects and strategic initiatives when the opportunity arises. Perform additional duties and special projects as assigned.

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Embrace and apply HVCU’s guiding principles to all activities and responsibilities. This includes the Credit Union’s Mission, Vision, Core Values, Employee and Member Value Propositions, Sales and Service Model, and commitment to Lean Six Sigma practices. Support the Credit Union’s initiatives by demonstrating teamwork and professionalism.

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Responsible for regular and predictable attendance including punctuality.

Bachelor’s Degree

Degree with concentration on Business, Finance, Marketing or related field

X

Minimum 5-10 Years Product Management and development / pricing

X

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Develops and assesses alternative strategies using sound reasoning and available resources.

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Allocates time, personnel, and resources efficiently to support HVFCU’s strategic objectives.

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Applies organizational policies and procedures effectively to maintain operational credibility.

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Make timely, informed decisions within scope of authority, supported by data and sound judgment.

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Communicates ideas clearly and appropriately in both oral and written formats.

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Actively listens and fosters open, effective exchange of information.

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Motivates and guides teams toward shared goals, offering support and direction as needed.

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Advanced proficiency in Microsoft Office Software (Word, Excel, Outlook, PowerPoint, etc.)

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Ability to work in a fast-paced environment and deal with a variety of internal/external customer and vendor situations.

PHYSICAL DEMANDS

Frequency

Physical Demand

Weight (lbs.)

Frequently

Sit for prolonged periods of time

Frequently

Required to communicate verbally

Frequently

Normal range of vision and hearing abilities required

Occasionally

Lift and/or move objects

30

Occasionally

Travel outside of work location to attend meetings and training programs

Frequently

Required to skillfully operate a computer, telephone and other standard office equipment

Frequently

Work extended hours, including evenings, weekends, and holidays as needed

Frequently

Accommodate a flexible schedule to meet business needs including evenings and weekends.

WORK ENVIRONMENT

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Typically the noise level in the work environment is low to moderate.

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May experience occasional job stress in dealing with difficult situations and/or high volume.

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High energy, high impact atmosphere.

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There are no significant hazardous conditions.

View Competencies

Leadership

Leads people towards meeting the organization’s vision, mission, and goals. Provides an inclusive workplace that fosters diversity, development, teamwork and continuous improvement.

Level 3

1. Builds and manages workforce based on organizational goals and budgetary considerations. Drives ongoing workforce planning and succession to support future vision. 

2. Develops networks and builds alliances; collaborates across boundaries to build strategic relationships and achieve common goals.

3. Looks towards the broadest possible view of an issue or challenge. Discusses multiple aspects and impacts of issues and projects them into the future.

4. Nurtures growth and development; promotes organizational learning within and across business units by providing challenging and stretching tasks and sharing key experiences.

5. Projects competence and composure. Communicates with credibility. Demonstrates situational- and self-awareness.

Results Driven

Drives critical activities to completion. Meets organizational goals and customer expectations.

Level 3

1. Conducts ongoing organizational unit performance and risk analysis, recognizing strategic opportunities for success as well as potential risks. Adjusts strategies to address opportunities as well as potential risks to ensure attainment of business unit targets.

2. Evaluates organizational benefits and impacts of regulations. Creates standards and business processes to ensure regulatory compliance.

3. Leads organizational units to drive critical activities to completion. Demonstrates how units contribute to organizational results.

4. Sets operational productivity measures in terms consistent with business strategy. Defines responsibilities and processes for monitoring, communicating progress, and measuring results.

Resiliency

Adapts positively to changing environments in order to achieve business results.

Level 3

1. Encourages new ideas and innovations; designs and implements new or cutting edge programs/processes.

2. Establishes programs that result in continuous improvement through innovation and lean thinking.

3. Guides others to understand and accept change more readily. Directs team through ambiguity to ensure ongoing success.

4. Leads a continuous cycle of innovation that incorporates feedback and lean thinking to improve future initiatives.

5. Remains in touch with the evolving needs and demands of the market and looks for trends and new ideas that might affect the organization.

Service Excellence

Consistently incorporates Hudson Valley's member and employee value proposition, reinforcing organizational culture and brand differentiators.

Level 4

1. Champions culture, establishes clear organizational values, vision and strategy.   2. Creates the organization's business model and competitive position in the marketplace. Effectively communicates model to drive understanding and action throughout the organization.  3. Delivers upon the member value proposition by providing a product line that meets and exceeds expectations.  4. Enhances brand awareness by keeping messages focused and consistent with the business strategy. Leads through principled and consistent communications even when addressing difficult subjects.

Strategic Visioning

Takes a long-term view and builds a shared vision within the organization; acts as a catalyst for organizational change. Influences others to translate vision into action.

Level 3

1. Facilitates cross-boundary communication to surface and resolve issues proactively.  2. Leads the organization to develop and translate strategy into operational goals and priorities.  3. Modifies the organizational structure to address strategic leadership and talent needs.  4. Sees beyond short term commitments to a long-term competitive, sustainable position.  5. Stays in touch with the evolving needs and demands of the market and looks for trends and new ideas that might affect the organization.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee in this position.  Additional functions and requirements may be assigned by supervisors as deemed appropriate, with or without notice.

Nothing contained in this material creates a contract of employment between an employee and Hudson Valley Credit Union or otherwise alters the at-will nature of the employment relationship.

Are you able to perform the essential functions listed in this job description with or without reasonable accommodation?  YES_______  NO_______

By signing below you certify that you have received this job description and understand the requirements, essential functions and duties of the position.  If you are currently employed in this position, your signature acknowledge that this job description accurately describes the position, including its essential functions.

Name:  _____________________________________________

Signature: _____________________________________________

Date:  _____________________________________________ 

Please also note that Hudson Valley Credit Union respects the religious beliefs and practices of employees and will, on request, reasonably accommodate its employees when a reasonable accommodation is available that does not create an undue hardship on the Credit Union’s business.  Therefore, unavailability for work due to religious observances or practices may not be a bar to employment.