Designer Brand & Marketing

Job Description

JOB INFORMATION

Title:

Designer Brand & Marketing

Officer Title:

Grade:

25

FLSA Classification:

Exempt

Date Last Edited:

11/7/2025

Reports To:

Department:

Marketing

URL Link

https://hvfcu.jdxpert.com/ShowJob.aspx?EntityID=2&jobcode=1195

PRIMARY FUNCTION

Deliver high-quality creative services that support brand and marketing initiatives across digital, print, and experiential channels. Translate strategic direction into compelling visual assets—from social graphics and signage to presentations and wireframes—that reinforce brand identity, accessibility, and emotional connection. Collaborate across teams to ensure cohesive storytelling and efficient production workflows, contributing to a centralized design system and scalable asset libraries.

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Purpose: Execute design work across campaigns, digital platforms, presentations, and in-branch experiences to visually communicate strategic goals and elevate member engagement.

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Impact: Visually unified brand experiences that drive engagement, accessibility, and emotional connection across touchpoints.

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Ensure all creative outputs align with accessibility and ADA standards.

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Manage photo direction, typography, and layout systems for brand consistency.

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Maintain brand consistency through templates, color systems, and design libraries.

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Participate in creative reviews and contribute to team critiques.

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Collaborate with vendors and internal teams to uphold production quality and compliance.

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Collaborate with writers, Campaign Managers, and the AVP, Digital Content Optimization to ensure cohesive storytelling.

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Adhere to all Credit Union policies, procedures, and regulatory agency requirements. Participate in all required and recommended training and development including, but not limited to, Bank Secrecy Act training (BSA) and demonstrate attained knowledge. Participate on Credit Union teams, projects and strategic initiatives when the opportunity arises. Perform additional duties and special projects as assigned.

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Embrace and apply HVCU’s guiding principles to all activities and responsibilities. This includes the Credit Union’s Mission, Vision, Core Values, Employee and Member Value Propositions, Sales and Service Model, and commitment to Lean Six Sigma practices. Support the Credit Union’s initiatives by demonstrating teamwork and professionalism.

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Responsible for regular and predictable attendance including punctuality.

Bachelor’s Degree

In Marketing, Business, or Advertising

X

Demonstrated system‑level design and brand work

X

Minimum 6 Years

Graphic Design

X

Proficiency in Adobe Suite (InDesign, Photoshop, Illustrator and Acrobat)

X

Ability to prepare photos and files for press: check for appropriate color format, fonts, and graphics for quality and correct formats; adjust and manipulate files including photo adjustment/enhancement, color conversation (RGB to CMYK) and export. Determine page layout accounting for fold trims, bleeds, etc.

X

Demonstrated knowledge of offset print and digital print processes and production methods

X

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Knowledge of Adobe Creative Suite, InDesign, Illustrator, Photoshop, Figma

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Advanced proficiency in Microsoft Office Software (Word, Excel, Outlook, PowerPoint, etc.)

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Advanced verbal, written and presentation skills.

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Ability to work in a fast-paced environment and deal with a variety of internal/external customer and vendor situations.

PHYSICAL DEMANDS

Frequency

Physical Demand

Weight (lbs.)

Frequently

Sit for prolonged periods of time

Frequently

Required to communicate verbally

Frequently

Normal range of vision and hearing abilities required

Occasionally

Lift and/or move objects

30

Occasionally

Travel outside of work location to attend meetings and training programs

Frequently

Required to skillfully operate a computer, telephone and other standard office equipment

Occasionally

Accommodate a flexible schedule to meet business needs including evenings and weekends.

WORK ENVIRONMENT

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Typically the noise level in the work environment is low to moderate.

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May experience occasional job stress in dealing with difficult situations and/or high volume.

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High energy, high impact atmosphere.

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There are no significant hazardous conditions.

View Competencies

Service Excellence

Consistently incorporates Hudson Valley's member and employee value proposition, reinforcing organizational culture and brand differentiators.

Level 1

1. Anticipates and meets the needs of both internal and external customers. Delivers high quality service and is committed to continuous improvement.

2. Consults with management on modifying business processes to enhance service delivery. Monitors own work to ensure quality and apply feedback to improve performance.

3. Integrates core values into the way work is done and how relationships are conducted.

4. Possesses knowledge of customer service concepts and techniques; ability to meet or exceed customer needs and expectations and provide excellent service in a direct or indirect manner.

5. Tailors communications based on others’ needs, motivations and agendas.

Flexibility and Adaptability

Adapts as needed; knowledge of successful approaches, tools, and techniques for dealing with changes and adapting to a changing environment.

Level 2

1. Accepts new or radical ideas with an open mind; avoids snap reactions.

2. Adjusts to new or changing assignments, processes, and people.

3. Demonstrates ability to successfully manage multiple tasks and priorities.

4. Demonstrates willingness to listen to other opinions.

5. Identifies and considers alternative approaches to situations or problems.

Work Standards

Sets high standards of performance for self and others; assumes responsibility and accountability for successfully completing assignments or tasks.

Level 2

1. Documents how results were obtained to support knowledge transfer and best practices.

2. Helps others drive tasks to completion as appropriate.

3. Holds self and others accountable for delivering on all commitments.

4. Identifies actions necessary to achieve task completion and to obtain results. Meets schedules, deadlines, and performance goals.

5. Recognizes the need for assistance and secures additional resources as needed. Escalates issues and unusual findings that could have an adverse impact on the business.

6. Understands and appropriately applies principles, procedures, requirements, regulations, and policies related to role.

Graphic Design

Knowledge of and ability to apply design principles to the development and publication of organizational information.

Level 4

1. Consults others on graphic design for a full range of business publications.

2. Mentors others on major design considerations and software applications for each type of publication.

3. Predicts industry trends on graphic design processes, techniques and solutions.

4. Leads in the process of establishing operations support for graphics design, development and delivery.

5. Designs strategies based on the cost effectiveness of specific design technologies, tools and processes.

6. Leads discussions on the historical and future perspectives of graphic design and the associated technologies.

User Experience Design

Knowledge of user experience design tools, techniques and approaches; ability to design applications that are valued, positively perceived and used by clients.

Level 1

1. Describes typical outputs and deliverables of user experience design.

2. Identifies common user experience design flaws and usability problems.

3. Cites examples of user stories/scenarios in successful user experience design cases.

4. Describes the basic concept of current web technologies (html, dhtml, css).

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee in this position.  Additional functions and requirements may be assigned by supervisors as deemed appropriate, with or without notice.

Nothing contained in this material creates a contract of employment between an employee and Hudson Valley Credit Union or otherwise alters the at-will nature of the employment relationship.

Are you able to perform the essential functions listed in this job description with or without reasonable accommodation?  YES_______  NO_______

By signing below you certify that you have received this job description and understand the requirements, essential functions and duties of the position.  If you are currently employed in this position, your signature acknowledge that this job description accurately describes the position, including its essential functions.

Name:  _____________________________________________

Signature: _____________________________________________

Date:  _____________________________________________ 

Please also note that Hudson Valley Credit Union respects the religious beliefs and practices of employees and will, on request, reasonably accommodate its employees when a reasonable accommodation is available that does not create an undue hardship on the Credit Union’s business.  Therefore, unavailability for work due to religious observances or practices may not be a bar to employment.